Bayer is known across the globe for Aspirin – but few are aware of their innovations in crop science, animal health and pharmaceuticals. Or their history of creating lasting relationships with communities, farmers and families.

Our insight: Bayer is much more than a company of great brands. They’re a part of the community.

We created a warm, emotional campaign to showcase how generations of families and farmers across the country count on Bayer products every day. And how they can continue to rely on them to care for the people, plants and pets they love for generations to come.