Xhilarate has been partnering with Pinnacle 21 for nearly 10 years initially helping this entrepreneur start-up launch its flagship software company and, most recently, evolve the brand as it expands product and service offerings and into international regions. The overall look and feel reinforces P21’s ability to help pharmaceutical companies launch new products quickly by accelerating the FDA review process, while complying with regulations. The use of fluid movement, bright, transparent colors and imagery, typography and iconography that embraces P21’s innovative ecosystem engages the customer on a multitude of levels. The combination of bold colors, fluid movement, organic images and shapes are transformational, creating excitement and intrigue as the customer experiences all of P21’s touchpoints. This includes…C-Suite materials, the office environment, website, print collateral, digital communications, sales tool kits, signage, trade shows, webinars and promotions. P21 puts the focus on people – their customers and team members. Bringing the company’s hi-tech, innovative focus to the forefront and incorporating the company’s values into the brand’s verbal expression inspires all to work toward a common goal – to build and grow an innovative ecosystem of products that are both sophisticated and fun.