In order to assert its iconic status in Philadelphia and hearken back to its roots, Yards Brewing Company has unveiled a bold and authentic brand campaign in collaboration with Brownstein Group. The campaign has been closely followed by the reveal of “Philthy,” Yards’ new Unfiltered Hazy IPA, and the Philthy Little Hop Monster: a big-mouthed little vandal with a passion for beer and the city he calls home. The new “Philly Born and Brewed” campaign poses a critical question to beer drinkers in the city: Why Yards?