Agency: Xhilarate
Client: Meadowood
Category: Equity & Inclusion, Multi-Platform, Branding, Digital, Graphic Design, Packaging, Print Design, Social Media, Video & Animation, Web design
The refreshed Meadowood brand unveiled a new logo capturing the essence of its 135-plus acre community, highlighting its sprawling grounds and interconnected pathways linking residential living, dining, activities, and wellness. Ensuring a seamless user experience on their website, emphasis was placed on simplified navigation and personalized messaging and imagery. The homepage features drone footage showcasing Meadowood’s expanse, overlaid with the invitation “Imagine Yourself Living Here.” Messaging adopts an authentic, inclusive, and vibrant tone, complemented by a color palette centered around Meadow (evergreen), Bloom (lime green), and Sky (blue) hues. Animated elements, resident testimonials, and expressive imagery add excitement and a sense of belonging to the digital experience, portraying real-life moments of community life at Meadowood captured through custom photography and videography, offering viewers an intimate glimpse into daily life there.
