Philadelphia magazine collaborated with INFINITI to develop a branded video campaign that aligned INFINITI vehicles with the local success stories of two Philly entrepreneurs: Ryan Fitzgerald, founder of 1-900-Ice-Cream, and Ari Miller, Philly Mag’s 2019 Best Chef and owner of Musi BYOB. These videos were distributed in blog posts on phillymag.com and targeted digital and social initiatives, including the entrepreneurs’ platforms, to deliver extended audience reach and engagement. The campaign also drove traffic to INFINITI dealerships through branded activations at Philadelphia magazine events with talent demonstrations and INFINITI vehicle display. Philadelphia magazine carried out this campaign in partnership with production company, Koi-Fly Creative, and INFINITI’S agencies, OMD & Crispin Porter Bogusky.