Ellis Athletic Center (EAC) needed updated video content to promote its gym memberships, classes, and fitness coaching programs. They partnered with Shoemaker Films to create a series of short, engaging videos for social. The scope of work included 4x videos each in three separate aspect ratios (square, vertical, and portrait for different platforms), consulting on media buy (primarily Meta and TikTok), and a re-imagining of their existing logo to include motion graphics and a vertical stack which was better suited for social media.