CAP Index is the leading provider of location-based crime risk data and tools, which provide a relative measure of the likelihood that crime and loss will occur at a given address. 

R2 Creative Group created new branding for CAP Index that is simple, clean and contemporary that speaks to the technology-based nature of the company.

The website is intended to be interactive and speak to a variety of different clients. It makes the information easy to understand while not “dumbing down” the complexity or the value of the product.

R2 highlights CAP’s value proposition in a clear, concise, and relatable way to accomplish the following:

• Clearly outline products and services.
• Simplify messaging and develop stronger brand identity.
• Drive sales through enhanced marketing tools that clearly present the CAP Index value proposition.
• Provides an overview of CAP Index’s products and services in a concise manner.

The new website shows how scores, reports, and custom solutions help companies develop a security program and make informed business decisions that protect their customers, employees, and brand, optimize spending, and justify security resource allocation.

The project led to execution of exciting and elegant print and social materials.