Comcast Spotlight Rebrands as Effectv

  Comcast Spotlight, the advertising sales division of Comcast Cable, has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service … Continued

ALLAN KALISH, BUSINESSMAN, LEGENDARY PHILLY ADMAN

Philly Ad Club remembers Allan Kalish, a long-time friend, past president and most recently honored as an industry Mover and Shaker. A memorial is planned for November 24th at 2:30PM at the Germantown Friends Meeting House at 31 W. Coulter Street, Philadelphia 19144. Allan Kalish 94, businessman and legendary Philadelphia ad man, passed away peacefully … Continued

Lew Klein, Philly TV Pioneer and Temple icon

With fondest memories, the Philly Ad Club remembers Lew Klein who died this past Wednesday. The Philadelphia Inquirer article, below, gives an overview of his vast contributions to the industry and to Temple University.  He was also very active in the Philly Ad Club over the last several decades. For example, while President of  the … Continued

NATAS MID-ATLANTIC ANNOUNCES EMMY CALL FOR ENTRIES

Category changes, entry deadlines, and location for 2019 awards announced   The Mid-Atlantic Chapter of the National Academy of Television Arts and Sciences (NATAS) announced today two new categories and the entry deadlines for the 37th Annual Mid-Atlantic EMMY® Awards. The Mid-Atlantic Chapter will remove one category and add two new categories bringing the total number to 80. … Continued

LinkPHL, City of Philadelphia, and African American Museum in Philadelphia Launch Photography Series to Rediscover Black History

To celebrate Black History Month, LinkPHL kiosks will display photos from the Museum’s collection highlighting major moments during the1960s civil rights movement in Philadelphia   LinkPHL, the City of Philadelphia, and the African American Museum in Philadelphia (AAMP) launched “Rediscover Black History,” a campaign that brings historic photography of the civil rights movement in Philadelphia … Continued

Outlook 2019: How the power of Purpose-Driven Marketing can supercharge 2019

By Denise Zimmerman   The buzz around purpose-driven marketing could easily be written off as the latest marketing mumbo jumbo but it’s not. In fact, mission or purpose-driven marketing is arguably essential to succeeding in the current consumer, media and marketing environment. Defining your purpose will surface the benefits and relevance of what you offer … Continued

Beasley Media Adds Comic Book Gurus to the bPod Studios Platform

 Beasley Media Group added the Comic Book Gurus podcast to the bPod Studios platform. Produced by WMMR-FM Morning Personality Steve Morrison and WMMR-FM Assistant Program Director/BEN-FM Program Director Chuck Damico, the Comic Book Gurus podcast is hosted by Craig Liggeons and Rob Templeton, along with many of their super geek friends. The duo’s weekly roundtable touches on everything ranging from … Continued

Kristina Hammerschmidt named KYW Newsradio news director

Entercom announced that Kristina Hammerschmidt has been appointed News Director of KYW Newsradio (KYW-AM). In this new role, she will oversee the 24-hour multiplatform newsroom at Philadelphia’s iconic all-news station.   “Kristina is a talented and dynamic leader with expertise that will take the KYW Newsradio team to the next level,” said David Yadgaroff, Senior … Continued