User Experience Designer

Agency:
MRM//McCann
Area:
Design
Posted:
07.09.19

User Experience Designers are responsible for the successful planning and implementation of digital communication solutions for our clients. Working closely with the strategy team, creative team, development team, account team and the client stakeholders, they create digital marketing experiences and tools that bridge web, mobile, email, and other digital media to direct how brands are expressed through digital interactions and how those interactions fit into broader customer experiences.

The role demands a keen awareness of digital trends, a high proficiency in user experience (UX) strategy and design, a capability in information architecture, competency in designing web applications, understanding of mobile usability, knowledge in marketing performance measurement, and familiarity with a number of marketing channels including B2B and B2C.

 

Responsibilities:

  • Perform primary role in proposing UX strategy and tactics to our clients
  • Produce documentation pertaining to digital solutions planning and design including business requirements, information architecture, UX/UI design (site maps and wireframes) and functional specifications
  • Generate UI prototypes for the purposes of modeling, communicating and demonstrating key aspects of the user experience
  • Author and communicate digital marketing POVs, analyses and other strategic recommendations
  • Assess consumer and industry research, brand information, digital trends and relevant technical and user requirements in order to recommend digital solutions
  • Working with the analytics discipline, assist in defining marketing success measurements, KPIs and other performance metrics
  • Help our cross-functional teams develop and evolve digital solutions driven by value exchanges between a consumer (user) and a brand (business)
  • Work with the account, strategy, media and creative disciplines in developing and presenting overall digital marketing solutions to existing and new business clients.
  • Guide digital project implementation executed by multi-disciplinary teams of account and project managers, creative, motion graphic designers, and web developers from initiation through delivery
  • Demonstrate excellent communication skills, including presentation, facilitation and client-facing skills
  • Assist the account and project teams in the forming project budgets, schedules, and risk assessment
  • Research, document and share specific practice knowledge with discipline and agency teams

 

Requirements:

  • UX/UI – Demonstrates deep understanding of User Centered Design (UCD), responsive design and performance data-driven design principles; provides rationale and supporting data for UX recommendations; contributes in developing experiences and mapping customer journeys; has passion for representing the user POV and an intense curiosity about why people do what they do
  • Information Architecture – Has an ability to map out complex information architectures in the form of site maps, user flows and other organizational diagrams linked to user needs
  • Research – Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data in creating digital marketing solutions
  • Problem Solving – Identifies and resolves problems in a timely manner; works well in group problem solving situations; uses reason even when dealing with emotional topics
  • Technical Skills – Assesses own strengths and weakness; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others
  • Client – Presents UX concepts in an understandable, persuasive, and non-technical manner; responds promptly to client needs; effectively manages difficult client situations
  • Project/Team – Communicates changes and progress; prioritizes work to complete projects on time and budget; operates with little or no supervision; collaborates with team members in strategy and design; solid communication and management skills

 

Qualifications:

  • 4-5 years of digital technology marketing experience, preferably in an integrated or a digital agency
  • Bachelor’s degree, preferably in a related marketing technology field, or equivalent work experience in relevant discipline
  • Some management experience
  • Experience and expertise in some of the following practices: digital marketing, e-commerce, social media, mobile experiences, conversion optimization (LPO/CRO), user testing, SEO/organic search, A/B testing, business analysis, digital project management and B2B marketing
  • Must be very capable in information architecture, usability, UX/UI modeling, workflow diagramming, technical business writing, and web statistics reporting tools
  • Experience with Medical/Legal/Regulatory and Pharma Marketing
  • High proficiency with Omnigraffle, Axure RP Pro, Visio, or other diagramming/prototyping tools
  • Strong proficiency with presentation software including Microsoft PowerPoint
  • Proficiency with Microsoft Word for long-form project and technical documentation
  • High capability in using Microsoft Excel for data analysis
  • Some capability in using web analytics tools (SiteCatalyst) for performance analysis
  • Familiarity with web and software development technologies

 

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

To Apply: Click Here