Senior Social Media Strategist

Agency:
MRM//McCann
Area:
Social Media
Posted:
07.09.19

Who we’re looking for:

To us, there’s nothing more perfect than the blend of conversation, culture and connection. This is the next step in your career path. We do important work. It’s so important that our sizzle reels feature changed lives. We’re seeking someone who lives and breathes social media. We want someone excited by the fact that checking their feed is integral to their job. Just as important, we want someone with experience in Healthcare. Here, we marry the two. Our ideal candidate has created strategies for patients and physicians within public social networks as well as platforms like Sermo, Doximity and Skipta. At MRM, it only counts if we deliver so if you are as driven by social conversations as you are by actual results beyond impressions, we’d love to talk. Can’t check every single box today? We still want to talk to you because much can be taught, but passion can’t.

 

The role will be primarily focused on:

  • Giving people the opportunity to live a more fulfilling life by improving health and health conversations
  • Social strategy, content and channel planning for brands on owned properties (Facebook, Instagram, YouTube, Twitter, Sermo, Doximity, and Skipta etc.)
  • A focus on branded social performance and KPIs in context of overall business goals
  • Activities that encourage the connection of people to brands in meaningful ways
  • Accelerating the success of the social strategy through collaboration with the client and MRM colleagues
  • Use of health/pharma experience and understanding of regulatory environment within social to conduct social audits, listening exercises, competitive analysis, and opportunity identification
  • Define KPIs and implement measurement, analytics and reporting methods to gauge success

Key tasks:

  • Client-facing thought leadership
  • Education of internal and external stakeholders on healthcare related consumer behavior within social
  • Serve as a social media subject matter expert for Healthcare, Pharma, Biotech and Medical Device work
  • Interface with media agency and guide paid social strategy and investment goals
  • Social media landscape audits that assess relevant brand conversations
  • Use of tools like Crimson Hexagon, Brandwatch, Unmetric and others to mine social media
  • Reporting and collaboration on social intelligence and social listening data
  • Collaboration with Creative to build breakthrough campaign work that accelerates social performance
  • Insight development and future planning of paid tactics rooted in data

Qualifications:

  • 4-5 years of social experience, actively developing social strategy and paid media plans
  • Some experience with Healthcare and Pharma clients
  • Excellent communication skills within the spoken and written word
  • Savvy presenter that can read a room and keep them engaged
  • Coach entry level staff and interns
  • Deadline and results driven
  • Can juggle multiple responsibilities effectively
  • Knows how to prioritize
  • Proactive
  • Comfortable advocating on behalf of yourself, your team and your client
  • Independently manage client initiatives and campaigns
  • Management and oversight of campaign reporting
  • Integrates with horizontal teams (Account, Creative, Performance, Media, Tech)
  • Ability to make strategic recommendations, draft presentation decks, assist in new business presentations

 

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

 

To apply: Click Here