Senior Account Executive

Agency:
Cashman Associates
Area:
Public Relations
Posted:
09.09.18

Reports to:                  Account Director

Starting Salary:          Negotiable, based on experience

Cashman & Associates, a full-service strategic communications and marketing firm – awarded the Philadelphia Business Journal’s “Best Places to Work 2017” and PR News’Top Places to Work” is seeking a full time Senior Account Executive for its headquarters in Philadelphia, PA.

 

Minimum Requirements:

  • Must have a minimum 4-5 years of demonstrated agency experience managing a roster of lifestyle client accounts in hospitality/F&B, tourism, and/or real estate.
  • Bachelor’s degree in Public Relations, Journalism, Marketing, Communications or related field.
  • Established local and national media and influencer contacts.

 

The ideal candidate must demonstrate the following skills:

  • Must have a proven track record of success in consumer public relations account management with a portfolio of media placements in local, regional and national media outlets.
  • Must have strong local and national media relationships within hospitality, F&B and travel/tourism. Real estate experience a plus.
  • Must have experience developing and executing integrated public relations strategies.
  • Must have experience managing internal teams of two or more employees.
  • Must have experience with social media platforms and their use for audience engagement to support media strategy.
  • Must have strong leadership and managerial skills.
  • Must be a strong writer who has experience with press releases, pitches and persuasive writing.
  • Must have excellent organizational and interpersonal skills.
  • Must be detail-oriented and able to excel at managing multiple projects simultaneously.
  • Must be articulate with strong verbal communication skills.
  • Must be a proactive thinker who is flexible and reliable.
  • Must be creative and make a constant effort to stay in touch with industry trends.
  • Motivated self-starter and decisive, yet understands when to seek support when needed.
  • Must be able to work evenings, weekends and travel as client work and events may require.

 

Duties to include but are not limited to:

CLIENT:

  • Develop and execute strategic communications programs that could include media relations, influencer marketing, community relations, social media, special events, etc. for clients primarily in the food & beverage and hospitality industry.
  • Responsible for pitch strategy development, media outreach, material development, client correspondence, interview briefing documents, and other PR related tasks.
  • Serve as primary client contact on select accounts, manage junior staff on account activity, review/edit written materials, and ensure deliverables are met within designated timeline.
  • Plan and execute media-specific events including media dinners and press conferences. Organize for media to attend events and provide media with on-site assistance.
  • Maintain a strategic view of clients’ business, encompassing business goals, competitive issues, along with the breadth of ever-changing communication tools and techniques to tell your clients’ stories and achieve their goals.
  • Implement influencer marketing campaigns, as appropriate.
  • Cultivate and maintain relationships with local, regional, national and trade print, broadcast, and online media.
  • Assist with client marketing initiatives including: off-site events, collateral development, social media, and branding.

 

AGENCY:

  • Assist the executive team with developing proposals and presentations for new business opportunities.
  • Identify and give team direction on a variety of timely agency roundup and group pitches.
  • Assist with the agency’s external communications strategies.
  • Fosters agency culture and is responsible for contributing to direct reports’ annual and quarterly performance reviews, professional development plans and growth opportunities.
  • Develops and tracks budgets including monitoring account team hours, out of pocket costs, etc. for multiple accounts.

 

Salary, Employee Development, Employee Incentives and Perks:

  • After the first ninety (90) days of employment, a full benefits package will be offered, which includes, but is not limited to:
    • 100% health insurance, optical and dental coverage (Independence Blue Cross)
    • 401k, eligible after one (1) year of employment with match
    • 15+ days of paid time off (PTO), plus at least 10 additional paid holidays
    • Flex and comp time, when appropriate
    • Partial cell phone bill reimbursement
  • Yearly cost-of-living salary increase, based on performance
  • Opportunities for bonuses, based on performance
  • Opportunities for employer-paid continued education
  • Quarterly staff team building activities
  • Various lifestyle perks

 

To apply, please email your resume, cover letter and salary requirements to careers@cashmanandassociates.com. No phone calls, please.