Search Engine Marketing Specialist

SEM Specialist

Develop and manage paid media campaigns that meet objectives and business goals. This person will lead SEM efforts for assigned accounts, must have hands-on experience managing a high volume of business and work well within a team environment. Experience with higher ed and healthcare campaigns a plus.

Position requirements

Deep, hands-on knowledge of Google Ads, Analytics, Microsoft Ad Center buying platforms. Google Certifications, knowledge of Looker Studio, Funnel, other dashboards, analytics, research and buying tools, and agency experience a plus
3-5 years paid search experience – excellence in keyword research, writing compelling ad copy, optimization techniques and bid management
Ability to independently run a high volume of paid digital media campaigns: planning, daily management/optimization, regular audits, billing, analysis, invoice resolution
Ability to develop integrated digital plans that include paid search, display advertising, mobile, in-app and streaming audio and video
Strong communication and management skills, ability to prioritize and delegate workflow
Maintains knowledge of best practices – implements and trains the team and shares knowledge throughout the agency
Excellent communication and presentation skills; must work well in a team environment
Day-to-day management of digital tactics— we are a hands-on digital group, and do not rely solely on publisher reps for performance analysis and campaign pacing

Diversity at AB&C

At AB&C we believe in, and thrive on, the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences we create stellar work and build solid relationships. Through our differences we can more readily see needs—of our clients and our community—and more effectively formulate solutions to meet them. By embracing diversity that reflects the world in which we work, live, and play we, as an agency, grow and thrive. We commit to paying this forward by striving to continuously raise the bar on how AB&C represents diversity, equity and inclusion.

Ready to bring your analytical expertise to our team? Check us out online to learn more about our agency and the amazing clients we serve. Let’s make a difference together!