Media Planner

Agency:
MRM//McCann
Area:
Media Planning
Posted:
07.09.19

Intro: MRM//McCann Media is looking to add talent to our quickly growing media team. The selected candidate will be dedicated to a key pharmaceutical client, for whom we manage all digital marketing, for both consumers and healthcare professionals. Responsibilities include all those below, though the role will also be shaped to emphasize the new team member’s strengths.

We offer an environment that is challenging, creative, collaborative and supports individual professional development. All media team members interface with account services, strategy, creative, search, social and data & analytics teams on a near-daily basis and gain exposure to a wide variety of marketing programs, regardless of account assignment, due to a well-established “sharing” culture. MRM//McCann Media offers an exciting opportunity to learn about marketing across sectors, geographies (global clients) and types of programs (awareness, engagement, conversion-driving), while increasing depth of experience in key focus areas.

 

Key Responsibilities: Digital Media Planning, Buying and Management

  • Explore, evaluate and select media tactics/partners for inclusion within media plans, while also being able to provide rationale for their selection
  • Utilize innovative targeting strategies to efficiently reach target audience
  • Create RFPs, manage/review vendor submissions, and develop comprehensive media plans in partnership with senior team members, based upon a thorough evaluation of the marketplace and client goals
  • Negotiate efficient rates, purchase media, execute contracts, and launch media
  • Spearhead all vendor communications, as well as participate in occasional client interaction
  • Lead day-to-day operational tasks required to keep campaigns operating successfully and efficiently
  • Manage internal, client, and ad-hoc reporting tasks
  • Communicate with our SEM and programmatic teams to ensure strong performance and explore possible synergies between channels
  • Traffic creative/tags and QA to ensure proper functionality
  • Review campaign data, extract insights and identify optimization opportunities to improve campaign performance
  • Reconcile billing and manage budgets
  • Read industry trades and stay updated on digital marketing trends

 

Qualifications:

  • Experience: 4+ years digital media planning and buying (pharma/healthcare professional-focused experience is not required, but highly preferred!)
  • Traits: Ambitious, curious, creative, independent, productive
  • Skills:
    • Exceptional verbal/written communication
    • Strong mathematical and analytical skills
    • Technical understanding
    • Attention to detail
    • Proactive thinker
  • Tools/software:
    • Google Marketing Platforms (DoubleClick, Google Analytics, etc.)
    • Brand safety platforms (DoubleVerify preferred)
    • Digital planning tools (Kantar, Comscore, Hitwise, etc.)
    • Microsoft Office Suite (Excel, PPT, Word, et al.)
    • Workflow Systems (Prisma)

 

We love our diverse workplace! MRM//McCann is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

 

To apply: Click Here