Media Buyer

Goddard Systems, Inc.
Media Planning


The primary function of the Media Buyer is to purchase and negotiate media across various categories; radio, television, print, out of home, etc. The Media Buyer will work directly with the Account Executives to execute each markets’ and individual School annual media plans. The Media Buyer is responsible for acquiring desirable time slots and media space. The Media Buyer will need to form good relationships with advertising vendors to obtain the best prices and values for advertisement placements and/or campaigns. The Media Buyer will also monitor the purchased media to make sure the advertisements appear as planned and deliver the expected performance and/or value.

Job Responsibilities

Negotiate and secure media schedules/placements across a variety of media types

Handle make good processes

Prepare and post analysis for media Broadcast schedules (Radio, TV, Cable)

Reconcile account billing

Develop annual media plans

Steward media buys (including trafficking) and coordinate creative/copy

Work with Account Executive team to ensure plans are executed in a timely manner

Maintain contacts and relationships with vendors

Assist in advertising research, for individual school or market basis


Job Requirements

Bachelor’s degree in Marketing/Advertising/Communications, preferred

2-4 years’ media buying experience in an in-house advertising or agency setting

Working knowledge of Strata or other media buying software and Scarborough or marketing research tools, preferred

Strong negotiating skills. Negotiate and secure media and promotional elements with media vendors in multiple markets and mediums.


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