Director of Digital Advertising

Our growing digital advertising department has an opening for a senior, full-time paid digital advertising manager who wants to take the next step up in their career with added responsibility, direction, and compensation. In addition, this remote position will allow this person to work and live anywhere in the Eastern Time Zone.

At a top level, this person would help lead how the agency conducts digital advertising for our clients, will have input on tools and processes used, will direct lesser experienced co-workers, and will participate in client meetings, reporting, and new business pitches.

***Core Duties/Responsibilities***
This position allows for both leadership and hands-on roles. A typical month could include:

– Lead Arc’s paid digital advertising strategies and management for clients
– Participate in strategy meetings on the best way to achieve client goals
– Provide research and forecasting for proposed campaigns
– Write paid search ads and copy for display ads
– Review performance results and make adjustments
– Present results to clients and provide analysis
– Share data both ways with SEO team
– Setup call tracking and reporting
– Setup and test site tracking and processes
– Extensive use of analytics tools
– Extensive keyword and bidding research
– Research tools for the team to use

***Requirements***
Must have very deep, hands-on experience in managing the following:

– Paid Search: Google, Bing/Yahoo
– Display advertising – Programmatic, GDN
– Geofencing
– Retargeting
– Social media advertising
– Video/OTT/CTV
– Reporting
– Reporting suites and configuration (name them)
– Ability to create custom dashboards and reports
– Granular tracking and attribution, UTM, pixels, etc.
– All facets of call tracking
– Google Analytics; Knowledgeable and experienced with GA4

***Process Requirements***

– Willing to work on East Coast time regardless of where you live
– Willingness to fly to Philadelphia area if elsewhere for annual meetings
– Discipline to self-manage and juggle multiple projects in a deadline-driven environment
– Be a team leader
– Embrace our culture and provide the upmost respect for co-workers
– Be part of making the best work environment for all

Use link to see all details and to apply online:
https://www.arcintermedia.com/careers/senior-digital-advertising-manager/