Digital Media Buyer/Specialist

LevLane Advertising/PR/Interactive
Digital Media Buyer

Digital Media Buyer/Specialist with an emphasis in PPC/SEM. Optimization of bid management, ad copy testing, and landing
page performance evaluation are all very important tasks in this hands-on role. Communication is essential as you will
liaison closely with many teams including clients, outside vendors and account executives. This is a growth opportunity for a
person who has SEM skills and is looking to expand their client/category experience and media strategy expertise.

• Reports to the Paid Search Media Director
• Manage day-to-day operations of SEM campaigns and accounts
• Strategize, plan and buy online media for PPC and banner ads.
• Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads & Google Analytics
• Write highly-effective text ads and continuously multivariate test the ads to produce optimal click-through and conversation rates
• Manage budgets to ensure proper allocation in accordance with goals
• Conduct keyword research, competitive benchmarking and selection for campaigns
• Define, monitor and analyze key performance indicators for continuous improvement of marketing campaigns
• ·Provide monthly reporting and analysis to clients. Must monitor campaign results and analyze/report key metrics as needed
• Communicate with clients regarding needs, results, etc.

Desired Skills and Experience
• Hands-on experience managing PPC/SEM campaigns
• 2-4 yrs. Experience working in an agency environment
• Proficient and in-depth knowledge of Google Ads/Google Analytics
• Ability to analyze large data sets and produce reports
• Advanced knowledge of Excel
• Google Ads Certified Preferable
• BA/BS Marketing or related field

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