Digital Media Analyst

Digital Media Analyst

Are you passionate about data, analytics, and digital media? Do you thrive on uncovering insights that drive campaign success? If so, we’re looking for an experienced Digital Media Analyst to join our dynamic and collaborative team at AB&C! In this role, you’ll be at the forefront of paid digital media reporting and analysis, delivering in-depth insights across various platforms, including paid search, display, mobile, video, and social. You’ll play a pivotal role in crafting polished, actionable dashboards and reports that tell the story behind the data—helping our clients make informed decisions and optimize their strategies.

What You’ll Do

Analyze and report on paid digital media campaigns, identifying trends, insights, and opportunities across platforms like Google Ads, paid social, programmatic display and video, native and more.
Create visually engaging and data-rich dashboards and reports for external presentation, ensuring they are both insightful and client-ready.
Oversee the monthly reporting process for all client accounts, including data collection, analysis, proofreading, and final delivery.
Collaborate closely with media buyers to review performance and develop actionable recommendations.
Supervise and mentor the Analyst Coordinator, ensuring timely and accurate data reporting.
Maintain high attention to detail and accuracy across all analytics and reporting outputs.

What You’ll Bring

Deep, hands-on expertise with Google Analytics (certification required).
Advanced skills in reporting tools like Funnel.io and other dashboard creation platforms.
Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, and DCM (Campaign Manager 360).
Proven experience managing multiple campaigns simultaneously, ideally in higher education or similarly complex industries.
Excellent written and oral communication skills, with the ability to present findings in a clear, concise, and actionable manner.
Exceptional problem-solving and organizational skills.
A passion for data, attention to detail, and a commitment to delivering high-quality work.

What We Offer

A collaborative and energetic workplace filled with talented, fun-loving professionals.
The opportunity to work on a wide variety of interesting and impactful accounts.
A culture that values innovation, creativity, and continuous learning.
Competitive salary and benefits package.

Diversity at AB&C

At AB&C we believe in, and thrive on, the power of our differences. Different ideas. Different approaches. Different skills. Different experiences. Through our differences we create stellar work and build solid relationships. Through our differences we can more readily see needs—of our clients and our community—and more effectively formulate solutions to meet them. By embracing diversity that reflects the world in which we work, live, and play we, as an agency, grow and thrive. We commit to paying this forward by striving to continuously raise the bar on how AB&C represents diversity, equity and inclusion.

Ready to bring your analytical expertise to our team? Check us out online to learn more about our agency and the amazing clients we serve. Let’s make a difference together!