Content Specialist

Agency:
En Route
Area:
Content
Posted:
01.03.18

En Route – a niche marketing agency located in Center City Philadelphia with a penchant for tourism, cultural and civic projects – seeks a Content Specialist to join the team. This new, full-time position will work to achieve client and agency goals by developing and monitoring content across multiple channels.

The Content Specialist will work with En Route’s strategy, public relations and digital marketing professionals to understand each client’s project goals; determine messaging that will achieve these objectives; write copy for print and digital vehicles, and manage tactics to maximize measurable results. Prepare to write – a lot – and to play a significant role in conceiving new and exciting ideas for content for clients and the agency. Applicants must be exceptional marketing communications writers who can motivate target audiences and impact behavior to meet objectives.

En Route works with many of the premier organizations, businesses and institutions in the region, and tells their stories effectively and efficiently. The successful candidate will have a passion for identifying, researching and telling these stories in unique and impactful ways – always focused on the client’s specific goals.
The Content Specialist will also develop and author agency communications, including website, social media content, e-newsletters, proposals, and other promotional materials.

Responsibilities
Produce quality copy and content for an array of delivery vehicles, including:
• Website content
• Social media content
• Printed collateral
• Creative briefs
• E-newsletters
• Advertising
• Audio and video scripts
• Direct mail
• Press kits

Develop social media content strategies and schedules. Write content and schedule for various client accounts. Monitor engagement and metrics and continually adjust strategies and content to maximize desired results.
Manage agency content calendar to ensure En Route is communicating timely and of-the-moment information as it pertains to the industry, clients and partners.

Write copy for e-newsletters and format for delivery in Constant Contact and other e-mail marketing applications.

Write copy to meet the specifications and limitations of brochures, rack cards, postcards and various printed collateral.
Edit and proofread materials written by En Route staff, clients and others to ensure unity of voice, accurate information and style consistency.
Manage assigned client accounts to ensure client satisfaction and successful tactical implementation.
Work as part of the En Route team to ensure success for all projects and clients.
Participate in and provide support for press, influencer, promotional and other events as needed.

Qualifications
• Superior writing expertise
• Extreme attention to detail, impeccable grammar and proofreading skills
• Ability to work on multiple accounts and develop engaging content
• Professional experience in content marketing via print and digital channels
• In-depth knowledge and experience in social media platforms
• Strong storytelling ability
• Excellent verbal and written communication skills
• Team management skills
• Strong project management skills
• Ability to work with various clients and partners
• Leadership ability
• Marketing agency experience a plus

En Route provides health care benefits, 401k program, paid vacation and professional development opportunities.
En Route is mindful of diversity, equity and inclusion and encourages individuals from a wide variety of backgrounds to consider this position.

Please send a resume, salary requirements and writing portfolio (minimum of three samples) to bill@enroutemarketing.com.

Deadline for application: Friday, January 19
Expected start date: Early-mid February