Associate Marketing Manager

Agency:
AH/Association Headquarters
Area:
Marketing
Posted:
09.19.19

The Associate Marketing Manager is responsible for all aspects of managing assigned projects. This position reports to the Senior Marketing Manager and works closely with other MarCom team members. The Associate Marketing Manager helps manage assigned projects, administrative responsibilities for the MarCom department, development of campaign-specific reports, and management of internal and external MarCom and client expectations.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Be a role model for company values
  • Work with MarCom team members and clients to proactively identify and communicate cutting edge trends related to exceptional professional experiences for both AH staff and client partners
  • Support senior marcom staff on assigned clients and/or projects
  • Serve as marketing manager and senior marketing manager support for assigned clients and projects:
    • Monitor, formulate, and present relevant trends and data (to include financial and demographic data) to MarCom team and/or appropriate team members
    • Work with the team to coordinate client calls, create project schedules, schedule meetings and presentations, and manage ongoing relationships
    • Write client-facing emails, take comprehensive notes, and follow-up all meetings with succinct next steps and related documentation
    • Keep assigned clients and projects on time and on budget
    • Attend client and internal meetings as appropriate
  • Support the development and execution of growth-focused marketing plans for assigned clients and their individual functional areas (e.g., Annual Conference, Membership, Education, Certification) based on scope of work which may include:
    • Industry, and marketing strategy and tactics research
    • Copy and content development, primarily for client-specific paid and organic social media, blogs, websites, emails, media and press outreach
    • Support the management of email communications using email automation software
    • Manage the process for capturing and converting member prospects
    • Maintain content on the website and members-only forums
    • Manage social media platforms, including Instagram, Facebook, LinkedIn, Twitter, Pinterest
    • Coordinate digital advertising efforts including Google AdWords, Facebook ads
    • Work with Senior Digital Marketing Manager to coordinate SEO maintenance efforts
  • Manage vendor relationships to ensure quality deliverables (e.g., graphic design, copy/content production, digital publishing, etc.)
  • Compile and analyze data to provide insight on key performance indicators and interpret for future marketing activities
  • Manage marketing budgets
  • Proactively stay current on digital media trends and identify new opportunities
  • Champion digital best practices and KPIs

This is not meant to be all-inclusive as other duties may be assigned.

 

EDUCATION/EXPERIENCE/REQUIRED PROFICIENCIES

  • 1 – 3 years related industry experience
  • Microsoft Office: PowerPoint, Excel, Word
  • Project/account/client management
  • Client-focused writing of social media posts, blogs, email, website content
  • Ability to multi-task, prioritize responsibilities, and manage timelines, while maintaining sharp attention to detail
  • Preferred, but not mandatory:
    • Google Analytics experience preferred, but not mandatory
    • Email programs (e.g., Constant Contact, MailChimp) experience
    • Experience with clients and/or organizations that provided certification and/or credentialing

Please apply at the Careers page of our website: https://ahredchair.com/careers