Seminar: How To Market Innovation

Come to the “How to Market Innovation” Morning Seminar . . . and find out “How to get consumers to buy something they’ve never seen before!”

The Philly Ad Club is proud to host this highly-anticipated breakfast seminar featuring national brand managers presenting first-hand accounts of launches of innovative products and technology.

We’ll discuss the process of educating consumers and employees about something brand new. These panelists have all brought us a new way to think, a new way to interact, a new way to learn!

Come hear about the Alexa/Amazon partnership … using VR for training, orientation, recruiting and branding … customer experiential innovation … products and other exciting forms of innovation.

Key Panelists Include:

  • Ashleigh Chung, Director Customer Experience + Innovation, Astra Zeneca
  • Jen Denis, Chief Brand Officer, Honeygrow
  • Rebecca Etter, Senior Manager Product Innovation, Bimbo Bakeries, USA
  • Matt Pritchard, VP of Digital Acceleration, Campbell’s Kitchen
  • Ryan Riess, Senior Manager, The Hershey Company/Reese’s Brand
  • Josh Shabtai, Director, Lab Productions, Lowe’s Innovation Labs


Moderated by: Zack Seward, Editor-in-Chief,

Join the panel and hear what is going on in the world of innovation in ways that add excitement and intrigue to products and brands on the go!

Come . . . listen, learn, apply!


Thursday, November 16, 2017


Independence Visitor Center

599 Market Street

Philadelphia, PA 19106


Registration begins at 8:00 AM 
Program begins sharply at 8:30 AM and concludes around 10:30 AM

$50 per Philly Ad Club Member and Corporate Member Guests

$75 per Non-Member

$40 per Student Member

*The difference in non-member rates paid by a company or individual over a six-month period may be applied up to the maximum cost of a corporate or individual membership, respectively.

To Register: REGISTER

Register here, by email to or call 215-477-1993.