Power of Facebook Messenger Marketing with Sir Drafton

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EPISODE TWO

THE POWER OF FACEBOOK MESSENGER MARKETING
WITH SIR DRAFTON

 

“With email you have a 10-15% open-rate and a 2% CTR…with Messenger we’re seeing 80% open-rate and 60% CTR”

Sir Drafton (@sirdrafton) is the co-founder of bitbot.ai, a digital marketing expert and veteran web/app developer who builds marketing tools for major corporations and ad agencies. In this episode we speak about the untapped power of messenger marketing and how to harness it.

We touch on the following:

  • Messenger Marketing vs Email Marketing
  • The capabilities of Facebook Messenger
  • Examples of how to successfully integrate messenger marketing into a campaign

 

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The Philly Adcast team:

 Kiersten Binkos, Bjorn Henriques and Lisa Leonard