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THE POWER OF FACEBOOK MESSENGER MARKETING
Sir Drafton (@sirdrafton) is the co-founder of bitbot.ai, a digital marketing expert and veteran web/app developer who builds marketing tools for major corporations and ad agencies. In this episode we speak about the untapped power of messenger marketing and how to harness it.
We touch on the following:
- Messenger Marketing vs Email Marketing
- The capabilities of Facebook Messenger
- Examples of how to successfully integrate messenger marketing into a campaign
Doug Oliver currently serves as Vice President Communications for PECO, an Exelon Company, where he leads the company’s communications, brand and media relations strategy.
Prior to joining the PECO team, Doug served as Vice President, External Affairs for Philadelphia Gas Works and Press Secretary for the City of Philadelphia. In 2015, Doug was a candidate for Mayor of Philadelphia in the Democratic Primary.
In this episode, we cover a lot of things including public vs private sector communications, how he measures the ROI of advertising campaigns, and much, much more!