Unclaimed Diamonds Story–Rebranding a 100 year old Family business

 

 

Matthew Sulby, President of Unclaimed Diamonds provides an in-depth look at a true home-grown success story and the power of advertising.

In this episode, we explore topics of interest, including:

  • The evolution of Matthew’s advertising strategy
  • The creative process
  • The power of being 1st in a market/ category
  • How to adapt to the digital media landscap
  • And much, much more…

To hear “Unclaimed Diamonds” with Matthew Sulby and host Bjorn Henriques:

Podcast: PODCAST #3

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PAST PODCASTS

EPISODE TWO

THE POWER OF FACEBOOK MESSENGER MARKETING
WITH SIR DRAFTON

 

“With email you have a 10-15% open-rate and a 2% CTR…with Messenger we’re seeing 80% open-rate and 60% CTR”

Sir Drafton (@sirdrafton) is the co-founder of bitbot.ai, a digital marketing expert and veteran web/app developer who builds marketing tools for major corporations and ad agencies. In this episode we speak about the untapped power of messenger marketing and how to harness it.

We touch on the following:

  • Messenger Marketing vs Email Marketing
  • The capabilities of Facebook Messenger
  • Examples of how to successfully integrate messenger marketing into a campaign

To hear Podcast: PODCAST

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Click here for podcast

 

 

 

The Philly Adcast team:

 Kiersten Binkos, Bjorn Henriques and Lisa Leonard