How BOTS, False News, and Fake Ads are Stealing Ad Dollars

“Click Fraud”

How BOTS, False News, and Fake Ads are Stealing Ad Dollars and Eroding Trust!

Come hear advertising executives talk about:

  • Better understanding digital ad fraud and false news
  • How to navigate best results in today’s world of robotic interference
  • Making sure real people are seeing your content and ads
  • How the erosion of trust creates opportunity for local advertisers, media, and publishers
  • Why those clicks you are counting may not be real
  • Making sure the environment for your ad is with real news and information
  • How to find the right balance of digital and standard advertising platforms

And much more to assure better Trust and Transparency associated with the emergence of programmatic/automated advertising!

Panelists:

  • Brad Bernard – VP Digital Strategy and Innovation, Harmelin Media
  • Lori Goldberg – CEO, Silverlight Digital
  • Blake Harrison – VP Digital Marketing, Nutrisystem
  • Monica Peters – Founder, Genius in Collaboration PR
  • Greg Watkins – CEO/Founder, AllHipHop.com

 

Moderator:

  • Karl Stark – Business and Economy Editor, PMN

Benefits of Attending Session:

  • Insight to inform and activate potential new revenue streams
  • Bolster current positioning to attract advertisers
  • Increase profit margins and smarter digital spending
  • Make smarter and more informed advertising/marketing investment decisions
  • Improve and accelerate positive business outcomes
  • Avoid costly potential pitfalls

Come . . . listen, learn, apply!

Date: Thursday, February 22, 2018
Time: Registration begins at 8:00 AM

Program 8:30-10:30 AM

Location: SEER Interactive

1033 N. 2nd St., 7th Floor
Philadelphia, PA 19123

Early Bird Pricing (ends at 11:59 PM on 2/15):

$30 per Philly Ad Club Member and Corporate Member Guests

$45 per non-member
$20 per student member

Or Pay After 11:59 PM on 2/15:
$40 
per Philly Ad Club Member and Corporate Member Guests
$55 
per non-member

$30 per student member

 

To Register: REGISTER