AdCast: Going Viral: #PhillyWantsLebron

 

EPISODE 4

#PHILLYWANTSLEBRON AND THE POWER OF PR WITH MICHELLE BAUER

Michelle Bauer is the VP of Public Relations at Power Home Remodeling. Earlier this year Power placed three billboards urging Lebron James to sign with the Philadelphia 76ers as a free agent. The campaign garnered national attention for the Chester-based company and a comment from the King himself!

In this episode we discuss:
– #PhillyWantsLebron/ Going Viral
– Michelle’s career and transition from an agency to the client-side of PR
– Building a corporate culture and much more….

www.nba.com/article/2018/02/26/…boards-lebron-james

 

To Listen: LISTEN

 

 

The Philly Adcast team:

 Kiersten Binkos, Bjorn Henriques and Lisa Leonard