Aztec Capital Partners, Inc. announced that it has signed an agreement with Una Vez Mas (“UVM”), to run the local sales and programming of WZPA, the Azteca Americas network affiliate in Philadelphia. The local affiliate, Azteca Philly, is available on Comcast on channels 268 and 568, on Direct TV on channel 33 and over the air on channel 36.4.
Aztec owns and operates WHAT 1340, El Zol Philly. Aztec launched El Zol last year as a Spanish language contemporary hit station. It is the only publicly rated Spanish language medium in the market and the only full-time full power Spanish language radio station in the Philadelphia market. El Zol has quickly become the Latino community’s hit music station of choice, featuring the most popular music format, the most compelling programming and the deepest community roots.
UVM owns and operates television stations throughout the United States in 17 markets. Azteca America programming is the alternative choice in broadcast television for Spanish-speaking families residing in the United States. Azteca America reaches 89% of the Hispanic households in the U.S., operating in sixty-two markets nationwide. Wholly-owned by Mexican broadcaster TV Azteca, S.A. de C.V, Azteca America has access to the best programming from TV Azteca’s three national networks including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states.
According to Ken Trujillo, Aztec Capital Partners President and owner, “This is an unbeatable combination. Azteca already has some of the best network programming and is in the midst of launching some of the most exciting new programs on television. In addition, Azteca’s soccer and sports programming is unequalled. The brand equity of Azteca is unequaled in the fastest growing part of the Latino market. The combined power of television and radio will provide advertisers in this market with compelling options to reach the Latino consumer. In addition, we expect to launch substantial local programming similar to what we’re doing on radio.”
Azteca Philly targets the area’s Hispanic audience. The Latino population in the Philadelphia region has seen dramatic growth in the past few decades, far exceeding the growth of other groups. The advent of Azteca Philly is part of the continued growth of Hispanic media in the U.S. According to a recent study by Nielsen, “the Hispanic consumer represents the greatest potential for sustained growth in the U.S. today.”*