Foundation, Independence Blue Cross and the Phillies Strive to Strike Out Melanoma


With new sunscreen dispensers throughout the City and Citizens Bank Park, it will be easier than ever for Philadelphians to stay safe and enjoy the sun.


Mayor Jim Kenney welcomed Hall of Famer Mike Schmidt, Stacy Ostrau, Executive Director of the Richard David Kann Melanoma Foundation, Dr. Anthony Colletta, Executive Vice President & President of Facilitated Health Networks at Independence Blue Cross, and David Buck, Phillies Senior Vice President, to City Hall to formally unveil new sunscreen dispensers that will be placed in some of Philadelphia’s sunniest spots. The Phillies also released a new public service announcement intended to warn about the dangers of sun exposure and the threat of melanoma.


“I’m a firm believer that every person who lives, works, and visits Philadelphia should get out and see the amazing sights throughout our city.” Mayor Kenney cautioned, “Being out in the sun, however, increases our risk for skin cancer, or melanoma. Everyone should wear sunscreen when they go outside, even if it’s cloudy, even if it’s snowy. I’m glad that we have organizations in Philadelphia that care about this issue so greatly.”


“I’m excited and honored that Mayor Kenney has partnered with me and The Richard David Kann Melanoma Foundation in an effort to make Philadelphia a SunSmart city,” said Mike Schmidt, who has been candid about his personal battle with melanoma and is a huge advocate for the cause.


The City of Philadelphia will be placing four sunscreen dispensers, which were manufactured by BrightGuard, and are being provided through the support of Independence Blue Cross. Three will be available for use in the Lloyd Hall/Boathouse Row area, a place popular with joggers, walkers and sightseers. A fourth will be placed in the City Hall courtyard. An additional 12 dispensers will be located throughout Citizens Bank Park, giving fans access to sunscreen for every ballpark event, including all home games, concerts and more.


To further support the initiative, the Phillies will host Melanoma Awareness Day on Sunday, May 28, at Citizens Bank Park during the 1:35 p.m. game against the Cincinnati Reds. In addition to the debut of the new dispensers, the day will feature a special ceremonial pitch by Schmidt. Schmidt also stars in the new Melanoma Awareness public service announcement, which will be played for the first time that day on the Phillies giant videoboard, in which he talks candidly about his own melanoma occurrence as well as importance of wearing sunscreen and staying safe in the sun. Click here to view the PSA. To further support the cause, the Phillies Charities, Inc. 50/50 drawing on May 28 will benefit the Richard David Kann Melanoma Foundation.


“In baseball, it’s hard to escape the sun – which is why this is such an important cause to us,” said David Buck, Phillies Senior Vice President. “Thanks to the new sunscreen dispensers at Citizens Bank Park, our fans will find it even easier to be sun safe and sun smart. We are proud to join forces with Independence Blue Cross, the City of Philadelphia and the Richard David Kann Melanoma Foundation to help make a difference.”