LIGHTS FOR THE CURE, a joint effort by CBS 3 and Susan G. Komen® Philadelphia, is set to turn the area skyline pink for the 16th year in a row in recognition of National Breast Cancer Awareness Month and to remind women to schedule an annual mammogram. Deborah Norville, host of InsideEdition, the country’s top-rated and most honored syndicated newsmagazine, will be in Philadelphia on Monday, October 2nd to help CBS 3 kick off the annual campaign.
From October 1st through the 31st, buildings and landmarks throughout the region from Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley will turn their exterior lighting pink to promote the cause. New buildings joining the campaign this year include The Ritz-Carlton, Philadelphia, the FMC Tower, One Riverside and SugarHouse Casino. Also included are such landmarks as the Battleship New Jersey, Boathouse Row, Macy’s Grand Court and the Lits Building.
Since it was launched in 2002, the campaign has utilized the airwaves of both CBS-owned stations in Philadelphia, CBS 3 and The CW Philly, to generate awareness of breast health, airing thousands of reminders to schedule a mammogram — one every time a building or landmark is showcased on Eyewitness News.
“From the Race for the Cure on Mother’s Day to Lights for the Cure in October, CBS 3 and The CW Philly remain dedicated to the fight against breast cancer,” says Brien Kennedy, President and General Manager of the stations. “We’ve seen a lot of progress in the 27 years since the station first joined Susan G. Komen Philadelphia as a partner in this mission, but with an estimated 40,000 people in the U.S. still dying of this disease every year, there is still a great deal more work to be done.”
“We’re calling on our community this month to make sure awareness and action go hand-in-hand, and Lights for the Cure exemplifies this,” says Elaine I. Grobman, CEO, Komen Philadelphia. “Every pink light will make women, and men, stop and think, ‘Am I doing everything I can to take care of my breast health and that of my loved ones?’ In addition, CBS 3’s incredible involvement in education via public service announcements will motivate people to take that thought one step further – to learn more, understand their risk factors and schedule that mammogram. By stressing the importance of awareness and action, for 16 amazing years Lights for the Cure has been mobilizing our entire community to fight back against this disease.”
See a list of buildings and landmarks going pink at www.CBSPhilly.com/cure .
CBS 3, The CW Philly and Komen Philadelphia acknowledge the support of Sidney Kimmel Cancer Center at Jefferson Health Washington Township and Your Local Ford store, sponsors of Lights for the Cure. We also thank our community partners in this campaign – The Ritz-Carlton, Philadelphia, Aquimero and Philadelphia Parks and Recreation.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.