Another year of status updates, tweets and check-in’s are behind us. So what’s ahead for social in 2013?
Chances are you’ve invested greatly in digital. Many companies have the usual suspects in place—a mobility plan or offering, a social presence, an email calendar and evolving site strategy. For 2013, I think it’s time to take a step back and look within before moving on to the next big thing.
2012 was a good year for bad news. The past 12 months were filled with scandals, rumors, reactions (and overreactions), and more than a few teaching moments. Consider these four realities of our communication landscape — each reaffirmed in 2012 — to guide us through 2013 and beyond.
Advertisers should prepare for a world where the line between offline and online is gone.
“Crucial elements of stories and storytelling include plot, characters and narrative point of view.” A Wikipedia description points out a few must-haves to draw an audience into what you have to say.
With more than 115 million smartphone users and 50 million tablet users in the United States alone, the mobile market provides an exceptional opportunity for you to reach out to your customers on the platforms they actually prefer. There are three basic types of mobile applications: native, Web-based and hybrid. Each option offers its own pros and cons, and should be considered in the context of how well it meets your company’s overall goals and requirements.
One of the most popular cartoons in the storied history of the New Yorker — depicting two canines sitting before a computer and praising the benefits of online anonymity — became a symbol of the liberating effects of donning an online cloak when it was published in the mid 1990s.
To find the ways that digital marketing is growing and evolving, we need only to look at consumer behavior in the digital world. People own more smartphones than ever before, online TV is overtaking traditional television and the Internet is obsessed with viral GIFs and videos. The world’s entertainment comes and goes swiftly, and consumers expect it constantly and everywhere. Creative directors are no longer challenged to merely generate memorable content; they are expected to produce a continuous volume of it. There will be no complaining, you advertisers. From the first television commercial, we have been hacking at our audience’s attention span and engorging their media appetites.
Since digital media readership has now surpassed print media over the past decade, publishers, journalists and businesses are using video more frequently to communicate their message. With this, the use of motion graphics has grown exponentially. In some cases, it is a replacement for video when direct video is not possible. Motion graphics encompasses graphics in both stand alone animation and composite video footage.
In this world of mass media and quick turnarounds, often times the topic of ‘usage’ regarding talent is overlooked. As a casting director, I’m working for ad agencies and producers per project and it is my job to help the shoot go smoothly and without any hitches in regards to talent or models. So, the time has come again to resurface this subject regarding usage and Fair Trade when seeking talent and models. For seasoned producers it may be well-understood, however, for many others out there I can say it is often never thought of until it is too late. I attribute this to what I call the ‘GMQ (Give Me Quick) times’ when everything needs to be done now!