Partnering with a WBENC-Certified WBE supplier . . .is good for business too

Partnering with a WBENC-Certified WBE supplier isn’t just good for gender parity, it’s good for business (yours!) Published by  Lisa Samara   March 8th is International Women’s Day, and 2018 is proving to be the year for a strong and growing global movement of advocacy, activism and support among women in the workplace. There’s never been a … Continued

Endeavor Global Marketing To Acquire Branding Agency 160OVER90

Endeavor Global Marketing, Endeavor’s cultural marketing division, announced a definitive agreement to acquire full-service branding and marketing firm 160over90, further strengthening the combined group’s ability to deliver world-class marketing programs for its clients. The transaction is subject to customary closing conditions, including regulatory approval. 160over90’s clients span professional sports teams and leagues, higher education institutions … Continued

See Video from Women in Advertising Panel

Be Inspired or Re-inspired by the 2017 Women in Advertising Panelists! click here  to see the complete video of what was a very exciting evening with six fantastic speakers: Meredith Avakian-Hardaway – Director of Communications and Marketing, Philadelphia Bar AssociationAnne A. Buchanan, APR – President and Founder, Buchanan Public Relations LLCAnnie Heckenberger – Vice President, Group Director, Brand … Continued

Veteran Reporter Walt Hunter joins forces with Bellevue Communications Group

Bellevue Communications Group  has formed a strategic partnership with veteran reporter Walt Hunter to provide media training and media protocols for police departments, fire departments, and emergency responders. Hunter, who retired from CBS3 in May, served 44 years in the TV industry—36 of them as an Investigative Reporter for CBS 3 Eyewitness New and spent … Continued

District 2 ADDY Award Winners

Congratulations to ALL of the 2016 D2 ADDY Awards Winners   We extend our sincere congratulations to the following agencies and advertisers who have been recognized for their creative excellence during the recent District 2 Judging. All Gold Winners will go on to the National AAF Competition. D2 GOLD ADDY Awards Winners: Red Tettemer O’Connell + Partners – Reyka, Bottle … Continued

Les Waas, advertising great, dies

Advertising Genius Les Waas passed away on April 19th.  He’s a former president and former Chairman of the Board of Broadcast Pioneers.  He had served on our Board of Directors for four decades and was on our board at the time of his death. He wrote the Mister Softee jingle and the Melrose Diner jingles … Continued

ab+c Creative Intelligence acquires Davis Advertising

ab+c Creative Intelligence, a full-service marketing communications firms with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania, announced the acquisition of Davis Advertising Inc. of Bala Cynwyd. Davis was one of the first agencies in the country to specialize in recruitment marketing and is a leader in the industry. In making the announcement, John Hawkins, … Continued

Netplus adds Friendly’s Ice Cream as Digital AOR

Friendly’s Ice Cream, LLC, the iconic 260-unit restaurant and ice cream brand and mainstay of the East coast has tapped full-service indie agency, Netplus, as Digital Agency of Record for their restaurant and retail businesses. In this new partnership, Netplus will oversee digital strategy and content creation across a new website, email marketing, social media, … Continued

Searchlight Capital invests in 160over90

National branding and creative services agency 160over90 announced  that private equity firm Searchlight Capital Partners, L.P., has made a significant investment for a majority stake in the company. The deal comes on the heels of a highly successful 2015 for 160over90, as the shop added work for Nike, UCLA, Under Armour, the Philadelphia Eagles, and … Continued