2.0

Get involved with Philly Ad Club 2.0

Our goal is to plan engaging events for our members, help expand their careers, and spotlight their talents. To do this, we have three sub-committees to help bring all of the working parts together.

  • Communications – Focused on informing the people! This group handles communication between the 2.0 leadership committee and 2.0 members. They promote events through email and social media, and act as hosts at each event. You’d be a great fit for this if you have a love for social media, copy-writing in 140 characters and helping people mingle and meet one another at events.
  • Marketing – Focused on our 2.0 brand! We all know how important a brand is, so this committee makes sure we stay true to that and our mission by our blog, website and creative. Designers, writers, brand strategists would be excellent fits for the marketing committee.
    Events – Focused on the events! (if you couldn’t have guessed…) Like planning events? This committee finds the venue, sponsors and takes care of all the onsite logistics. If you’re a detail oriented person, and would love helping us find unique places around Philly to hold events, this is the committee for you.

In addition to the robust Philly Ad Club event schedule, 2.0 also aims to host 4 annual networking happy hours and 3 main events specifically for the 2.0 mindset. The 2.0 sub-committees meet once every 4 months, and we ask our members to attend as many 2.0 events as possible.

If you’d like to get involved, please email office@phillyadclub.com and let them know if you’re interested in joining a committee, want to be added to our email list to stay up to date with events, or both.

2.0 Leadership Team

Troy Bauer
6abc WPVI-TV
Audience Engagement Producer

Troy is a producer in the Creative Services department at 6abc WPVI-TV.  His job consists of creating commercials that enhance the station’s iconic image, as well as building content that attracts audiences on all platforms, from broadcast to digital.  Troy runs on creativity, tight-deadlines and coffee… lots of coffee.  Troy firmly believes that one must never stop learning, and constantly strives to develop new skills.  His most recent endeavors include learning 3D animation, playing the ukulele (poorly), and becoming a Jenga master.  When he is not working, you can find Troy traveling the world, exploring the city with friends, and of course, drinking coffee.

 

 

Michael Bress
The Franklin Institute
Promotions Manager

Michael Bress is the Promotions Manager at The Franklin Institute. As Promotions Manager, Michael deals with the advertising and promotional partnerships for the traveling special exhibits and The Franklin Institute’s general admission guests. His day-to-day duties include managing the promotional partnerships including discount coupon distribution and email partnerships as well as manager the coordinator of all advertising pieces to promote the traveling exhibits that come to The Franklin Institute and other revenue-generating events and programs with external partners. Every once and awhile, you can also see Michael dawn a t-rex costume or participate as an extra in The Franklin Institute’s television spots. Michael brings new meaning to “other duties as assigned.”

 

 

Steven Byrd, MBA

Author, world traveler, researcher.

Dilworth (D.J.) Coffman
Fox Run Group
Account Manager

D.J. Coffman is an account manager at Fox Run Group representing the Philadelphia Independence Visitor Center for advertising and sponsorship sales. D.J. is responsible for new business development, client renewals, activation and overseeing day to day operations for advertising and sponsorship campaigns at the Visitor Center. D.J. graduated from Lock Haven University in May of 2015 with a degree in Sports Administration. Prior to working at Fox Run Group, he interned at Penn State Sport Properties as a marketing & sales intern. During his free time D.J. enjoys attending or watching Philadelphia sporting events, bike riding and walking his dog.

 

Richard Harmelin
Harmelin Media
Senior Media Strategist

Richard is a Penn State graduate who is passionate about sports, technology, family and friends. Richard has been working in digital advertising for over four years and I loves the ever changing digital landscape.

Anne Hejsek
Freelance Writer & Creative for Hire

Anne is a writer, creator and puzzle fanatic with a knack for messages that folks remember. A Philadelphia newbie, Anne’s most recent projects include a brand overhaul for a national home furnishings company and nailing a new brand voice for Keds. Before that, she spent six years at Badger and Winters Group in New York where she helped create and launch CALIA by Carrie Underwood and the #WomenNotObjects campaign. These days, you can find her seeking inspiration all over Philadelphia as she tours this great city one café at a time.

Elizabeth Howarth
ALOYSIUS BUTLER & CLARK
Manager, Marketing & Inbound

Elizabeth is the Marketing & Inbound Manager at Aloysius Butler & Clark, a full-service ad agency with offices in Philadelphia, Wilmington and Bloomsburg. Her role entails the day-to-day strategic and operational management of AB&C’s marketing initiatives. She is responsible for the agency’s sponsorships, award submissions, tradeshow logistics and works closely with the new business team. She also acts as the agency’s brand manager. Prior to joining the agency, Elizabeth was the Marketing Manager at US HealthConnect, Inc., a healthcare company that develops, implements, and measures the impact of certified and independent medical education across a spectrum of clinical conditions for national and global healthcare providers.

Maria Ioannides
Red Tettemer O'Connell + Partners
Social Media Strategist
Jen Lassen
6abc WPVI-TV
Marketing Supervisor

Jen has a passion for writing and storytelling; knack for creativity; strong interest in media; and love for language and communicating. Through producing cutting-edge content, demonstrating strong leadership, and employing smart communication tactics, Jen connects 6abc WPVI-TV to the greater community; helps clients’ businesses succeed through custom promotional campaigns; and builds loyal relationships, both on a client and a community level. Jen’s day-to-day job tasks include developing, managing, and executing integrated marketing initiatives; planning and hosting small and large-scale station and client events; and creating custom proposals for client campaigns. In Jen’s free time, she enjoys running along Kelly Drive, spending quality time with her friends and family, exploring all that Philadelphia has to offer, reading a New York Times best-seller, channeling her inner “zen” at yoga class, listening to good music, and (most regularly) drinking coffee and eating chocolate.

 

Kate Mahler
Evoke Health
Senior Account Executive

Kate Mahler is a high performing Senior Account Executive currently working at Evoke Health who has experience with both pharmaceutical and consumer brands. Kate is currently the lead account contact for a range of medium – large projects and has received positive feedback for her initiative, ingenuity and commitment to excellence. She previously worked at Deutsch Inc. in New York City and is a graduate of New York University.

Kristin Maranki
Sidecar
Content Marketing Manager

 

Kristin is a full-stack strategic marketer with a keen eye for stories that connect people and brands. She specializes in creating content that is on message, on target, and drives audiences to action. As a content marketing manager at Sidecar, Kristin writes for the e-commerce marketing blog and develops assets to educate on Sidecar’s technology. Previously, she led a health care consulting company’s rebrand to achieve a new voice, visual identity, and content strategy. Kristin has written and edited for business, news, and academics, covering topics in e-commerce, health care, sustainability, and general news.

 

 

Jenny Shaab Marder
Comcast
Senior Manager, Wireless Social

 

Jenny Shaab Marder is a Senior Manager at Comcast specializing in Wireless Social. Jenny previous worked with Edelman Digital in New York City, exclusively on the Samsung Mobile business. During her tenure, she managed content development and participated in social-to-screen and on-the-ground activations including Super Bowl, NBA All Star Game, Billboard Music Awards, American Music Awards, and The Oscars. Most recently, she spent two and a half years at Red Tettemer O’Connell + Partners in Philadelphia. In her role as Director of Social Media, she served as the head of social strategy for a range of clients including Kellogg’s MorningStar Farms, Planet Fitness, Under Armour, and Speck Products. In 2015 & 2016, Jenny led the integrated content strategy & on-site social production for Planet Fitness’s branded execution during Dick Clark’s New Year’s Rockin’ Eve, as well as developed & executed the social strategy for Under Armour Women’s 2014 “I WILL WHAT I WANT” campaign featuring Misty Copeland and Gisele Bündchen.

 

Alison Schwartz
CBS 3 & CW Philly
Account Executive

Alison is an Account Executive at CBS 3 and CW Philly. Over the past 5 years with CBS, Alison has created and grown a wide variety of new business while servicing accounts through local ad agencies. Alison has generated success for her clients by consistently proving the “Power of Local TV.” Through CBS’s high profile programming and unique properties, she has executed campaigns for the Villanova Championship Parade, HealthWatch, Kidcaster, NFL Football, and the Annual Joy of Sharing Toyfest. Besides TV show recommendations, Alison has become the “go to” rep for qualitative research and is passionate about utilizing viewership data beyond age/gender to strategically implement commercial schedules. Alison also enjoys working with Creative Services to help facilitate the Commercial Production process. Before joining the CBS Philly Team, Alison started her career at WCBS as a Sales Assistant before going through the CBS Television Stations Sales Training Program in New York. Alison’s favorite pastime is admittedly… watching TV.

Taylor Wenner
ALOYSIUS BUTLER & CLARK
Art Director

Taylor is a concept-driven creative professional with a passion for the entire creative process—from sketches and wireframes to the fully executed end result. With expertise in marketing strategy and user experience design, she has worked with designers, copywriters and developers to bring fully-integrated digital and traditional campaigns to life for clients like Widener University, Lands’ End, Independence Blue Cross and Condé Nast. Taylor keenly understands and incorporates brand strategy into everything she produces—working with clients to understand their goals and how to achieve those goals through stunning visuals.

 

Taylor graduated from The Pennsylvania State University in 2013 with degrees in Marketing and Advertising. Prior to joining AB&C, she spent three years at Brian Communications, where she quickly excelled in her role from intern to Art Director. In April 2016, Taylor was one of three young professionals to receive the Philly Ad Club Movers & Shakers 2.0 Award, honoring outstanding up-and-coming achievers in the Greater Philadelphia Area Communications Industry.