2.0

Get involved with Philly Ad Club 2.0

Our goal is to plan engaging events for our members, help expand their careers, and spotlight their talents. To do this, we have three sub-committees to help bring all of the working parts together.

  • Communications – Focused on informing the people! This group handles communication between the 2.0 leadership committee and 2.0 members. They promote events through email and social media, and act as hosts at each event. You’d be a great fit for this if you have a love for social media, copy-writing in 140 characters and helping people mingle and meet one another at events.
  • Marketing – Focused on our 2.0 brand! We all know how important a brand is, so this committee makes sure we stay true to that and our mission by our blog, website and creative. Designers, writers, brand strategists would be excellent fits for the marketing committee.
    Events – Focused on the events! (if you couldn’t have guessed…) Like planning events? This committee finds the venue, sponsors and takes care of all the onsite logistics. If you’re a detail oriented person, and would love helping us find unique places around Philly to hold events, this is the committee for you.

In addition to the robust Philly Ad Club event schedule, 2.0 also aims to host 4 annual networking happy hours and 3 main events specifically for the 2.0 mindset. The 2.0 sub-committees meet once every 4 months, and we ask our members to attend as many 2.0 events as possible.

If you’d like to get involved, please email office@phillyadclub.com and let them know if you’re interested in joining a committee, want to be added to our email list to stay up to date with events, or both.

2.0 Leadership Team

Troy Bauer
6abc WPVI-TV
Audience Engagement Producer

Troy is a producer in the Creative Services department at 6abc WPVI-TV.  His job consists of creating commercials that enhance the station’s iconic image, as well as building content that attracts audiences on all platforms, from broadcast to digital.  Troy runs on creativity, tight-deadlines and coffee… lots of coffee.  Troy firmly believes that one must never stop learning, and constantly strives to develop new skills.  His most recent endeavors include learning 3D animation, playing the ukulele (poorly), and becoming a Jenga master.  When he is not working, you can find Troy traveling the world, exploring the city with friends, and of course, drinking coffee.

 

 

Michael Bress
The Franklin Institute
Promotions Manager

Michael Bress is the Promotions Manager at The Franklin Institute. As Promotions Manager, Michael deals with the advertising and promotional partnerships for the traveling special exhibits and The Franklin Institute’s general admission guests. His day-to-day duties include managing the promotional partnerships including discount coupon distribution and email partnerships as well as manager the coordinator of all advertising pieces to promote the traveling exhibits that come to The Franklin Institute and other revenue-generating events and programs with external partners. Every once and awhile, you can also see Michael dawn a t-rex costume or participate as an extra in The Franklin Institute’s television spots. Michael brings new meaning to “other duties as assigned.”

 

 

Emily Cain
Capital One
Senior Marketing Associate

Emily is a senior marketing associate on the paid acquisitions team at Capital One. In her role, she is responsible for developing and implementing paid digital strategies in order to drive account openings and deposit volume for the Bank. Prior to joining Capital One, Emily was an Associate Media Director at Tierney, a full-service advertising agency in Center City, where she began her career as an intern after graduating from Temple University. During her 7 years at Tierney, Emily worked on a number of recognizable regional and local brands including TD Bank, 6abc, and Independence Blue Cross.

Emily approaches life with a “work hard, play hard” attitude and aims to make the most of her PTO by traveling as much as possible. When she isn’t busy planning her next trip, Emily can be found sweating it out at power yoga, catching up with friends or family at any one of the city’s great restaurants or grabbing a drink with her husband at a local brewery.

Victoria Cianciulli
Comcast Xfinity
Brand Marketing team

Victoria works on the Xfinity Brand Marketing team leading and supporting integrated marketing communication plans that help promote Xfinity’s exceptional products and services across TV, digital and experiential platforms.  Victoria joined the Philly Ad Club 2.0 Leadership committee early in 2018 and has since helped with member event ideation and execution throughout the year.

Elizabeth Howarth
ALOYSIUS BUTLER & CLARK
Manager, Marketing & Inbound

Elizabeth is the Marketing & Inbound Manager at Aloysius Butler & Clark, a full-service ad agency with offices in Philadelphia, Wilmington and Bloomsburg. Her role entails the day-to-day strategic and operational management of AB&C’s marketing initiatives. She is responsible for the agency’s sponsorships, award submissions, tradeshow logistics and works closely with the new business team. She also acts as the agency’s brand manager. Prior to joining the agency, Elizabeth was the Marketing Manager at US HealthConnect, Inc., a healthcare company that develops, implements, and measures the impact of certified and independent medical education across a spectrum of clinical conditions for national and global healthcare providers.

Maria Ioannides
Red Tettemer O'Connell + Partners
Social Media Strategist
Jen Lassen
6abc WPVI-TV
Marketing Supervisor

Jen has a passion for writing and storytelling; knack for creativity; strong interest in media; and love for language and communicating. Through producing cutting-edge content, demonstrating strong leadership, and employing smart communication tactics, Jen connects 6abc WPVI-TV to the greater community; helps clients’ businesses succeed through custom promotional campaigns; and builds loyal relationships, both on a client and a community level. Jen’s day-to-day job tasks include developing, managing, and executing integrated marketing initiatives; planning and hosting small and large-scale station and client events; and creating custom proposals for client campaigns. In Jen’s free time, she enjoys running along Kelly Drive, spending quality time with her friends and family, exploring all that Philadelphia has to offer, reading a New York Times best-seller, channeling her inner “zen” at yoga class, listening to good music, and (most regularly) drinking coffee and eating chocolate.

 

Kate Mahler
Account Supervisor

Kate is a high-performing Account Supervisor with experience across both pharmaceutical and consumer brands. She is currently the lead account contact for a range of medium – large projects across both direct-to-consumer and healthcare professional brands and has been involved in Ad Club 2.0 for 3 years.

Brandon Mahoney
Richardson
Director of Sales Development

Brandon is the Director of Sales Development for Richardson, currently responsible for overseeing the success of several key functions that acquire new business and grow accounts; such as supporting the Sales Resource Center and cultivating the Sales Development team. His primary objective is to create and maintain an aligned and fine-tuned operation that is focused on client acquisition and business expansion. This includes managing the processes and resources that focus on outbound prospecting to ensuring the Sales Resources Center is responding to sales’ needs with the utmost diligence, driving success across Business Development. As this is a new focus for Richardson, he is tasked with helping establish and drive success through functions that are new to the organization. In early 2018, Brandon worked to lead the Boys and Girls Club of Delaware to launch their first ever ‘Big Bounce’ to raise awareness and money for the organization.

Alison Schwartz
Comcast Spotlight
Senior Analyst, Research Effectiveness

Alison Schwartz is Senior Analyst, Research Effectiveness for Comcast Spotlight, the advertising sales division of Comcast Cable. In this role, Alison is responsible for architecting the centralized research platform internally as well as deploying advanced advertising initiatives and delivering customized training, allowing Account Executives to easily and quickly leverage data for success.

Prior to Comcast, Alison spent 6 years at CBS Television Stations. She started as a Sales Assistant at CBS New York and then upon graduating from the CBS Sales Training Program spent 4 years as an Account Executive at CBS3 & CW Philly where she become the “go to” rep for qualitative research and is passionate about utilizing viewership data beyond age/gender to strategically implement advertising campaigns. While at CBS Philly, Alison won the comScore “Make Your Case” Local TV Sales Case Study” contest by utilizing analytics to showcase a revenue generating data-driven story. Alison graduated from Indiana University and her favorite pastime is admittedly… watching TV.