SOCIAL MEDIA SPECIALIST

About the Opportunity
En Route – a passion-driven, strategic marketing agency servicing tourism, cultural and civic projects – has experienced significant growth in revenue, employees, and project scope over the past 24 months. The future is incredibly strong for the agency as Philadelphia prepares to be a centerpiece of the United States’ 250th anniversary celebrations, welcome the FIFA 2026 World Cup, and increase investment in tourism and cultural projects.

En Route seeks an experienced, passionate, and surprisingly creative social media professional to develop engaging content and campaigns that will benefit a range of tourism, cultural, and civic clients. Primary responsibilities will focus on hands-on strategic management of social media channels and content creation to achieve each clients’ goals. This is an outstanding opportunity for an experienced and self-motivated individual who wants to creatively tell the stories of the region’s leading institutions and events.

Learn more about En Route, our work, our team, and our clients at www.enroutemarketing.com.

Expected start date: December 2023 / January 2024

Roles & Responsibilities
• Develop effective strategies for social media channels to engage and grow audiences and support the goals of each client.
• Collect, create, and manage content, including photos, videos, graphics, and copy. Work with clients and partners to develop new content. Capture content on-site as needed.
• Create and manage social media promotions and content campaigns as part of client campaigns.
• Manage social media communities on behalf of and in coordination with clients.
• Capture and edit photo and video assets on-site at client locations.
• Create graphics using Adobe Creative Suite or Canva.
• Manage content for En Route social media channels.
• Manage agency content calendar to ensure En Route is communicating timely and of-the-moment information as it pertains to the industry, clients, and partners.
• Monitor social media metrics and utilize analytical tools to continually adjust strategies and content to maximize desired results.
• Collaborate with the digital marketing team to develop social media advertising campaigns.
• Contribute to En Route’s social media influencer program, including research, cultivation of influencer relationships, and planning and execution of influencer engagements.
• Create social media toolkits and content packages for marketing partners.
• Develop and maintain relationships with social media and marketing partners.
• Stay abreast of trends and developments regarding social media content and applications to maximize the effective and efficient management of client channels.
• Serve as the account manager for assigned clients and projects, managing communication, tasks, and deliverables.

What You Offer
• A minimum of four years of experience managing social media channels and campaigns
• Exceptional writing skills and far-reaching creativity
• Strong copywriting skills relevant to marketing and social media content
• Marketing agency, account management, or relevant experience a plus
• Extensive knowledge of Meta Business Suite
• Experience managing content via management platforms such as Hootsuite or Sendible
• Effective project management skills; ability to efficiently work on multiple projects
• Ability to execute research, report generation, and analysis
• Strong presentation and public speaking skills
• Ability to work with various clients and partners
• Friendly and outgoing personality
• Ability to work well under pressure, both autonomously and as part of a team
• Strong digital application proficiency
• Desire for professional growth, education, and development

Diversity and inclusion are central tenets to the En Route team. Candidates of various backgrounds who can bring new experiences and perspectives are encouraged to apply.

En Route staff currently follow a hybrid work model split between work at En Route’s office at 1315 Walnut Street, Philadelphia, and remote work/work from home.

Travel to client sites in the Greater Philadelphia region and regional events will be required. Candidates must have and maintain a valid driver’s license but need not own or have access to a vehicle. En Route subscribes to a ridesharing company for regional transportation needs.

Standard work hours are 9 am to 5:30 pm, Monday through Thursday, and 9 am to 5 pm Friday. Candidates must be available and willing to work some evenings and weekends to assist with client and agency events.

Employee benefits include medical benefits (80% agency funded), dental benefits (100% agency funded), long-term disability insurance (100% agency funded), 401k program with employer match, paid time off, cultural allowance, and professional development opportunities.

Please send a resume, salary expectations, and questions to workhere@enroutemarketing.com.
Applications that do not include salary requirements will not be considered.